In 2011 SF turned 5, so we celebrated the event with a special logo, which we are going to use for the whole year. 2 more specials were also launched: the “Limited” and the “Online Outlet”.

"SF05" Capsule Collection by Skateboarding's Finest SkateHouse - Creative Direction

In May 2012 SF SkateHouse dropped it's first capsule collection, which sold out in less than a month, I did the whole creative direction of the project, from the branding to the product design and a short promotional movie.

Mark "The Gonz" Gonzales wearing the SF05 Capsule Collection shirt (Ph. by Ivan Cazzola)

SF x Wok 'N Roll - Art Direction

In 2010 SF SkateHouse and Wok ‘n Roll teamed up in a collaboration and created a series of three limited edition t shirts with three different B/W shots by me. I also curated the art direction of the project.

To celebrate the launch of the product, SF and Wok'N Roll threw down a double event on the same day. Free sushi buffet and shirts release at SF and then wok buffet at Parco del Valentino at dawn.

White Crane - Logo Design

Fake You! - Logo Design

Niagara - "Pacmen" - Creative Direction

“Pacmen” is the first single of Niagara’s band first album “Niagara”. I did the whole creative direction of the project, from the concept, to the graphic design & packaging.

For the ABL advertising, I designed some “American food challenge - style” flyers & posters for the release date of the single (which is available for free on niagaraniagara.it).

As well as the previously mentioned elements, I also developed a BTL communication strategy, based on two guerrilla marketing actions.

MACC - Museo d'Arte Contemporanea Cuneo - Art Direction

MACC’ s (Museo d’Arte Contemporanea Cuneo) visual identity is the project I developed during my final year at IAAD in Art Direction class.

As well as the brand identity, I had to design the other identity elements, such as the website, the teaser cards, the advertising, gadgets and the uniforms.

Aurora Allegra - Website design

Website design for Aurora Allegra, internationally known make-up artist | auroramakeup.it

Weekend s.r.l. - Website design

Website design and location photography for Weekend s.r.l. Women clothing distribution | weekendsrl.it

DesigNRG - Art Direction

For 2009’ s Summer Party, IAAD wanted to create a gadget for the event. Me and my team mate Matteo Cardamone came up with the idea of a “energy drink for designers”. The “DesigNRG”.

We also made a funny short promo for DesigNRG, involving the whole class, which was screened during the night of the event.

After the Summer Party, IAAD decided to keep the DesigNRG production going and made it the official school gadget, present for the guests and exclusive collector’ s item!