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Woolrich x Deus E-bike

Video for the global launch of the collaboration between Woolrich and Deus for the release of the GTX Summer Mountain Jacket and a Deus-designed E-Bike, which is a double-matrix of urban cool and outdoor style, embodying the DNA brands which designed it. The bicycle combines city aesthetics with multiple features, such as the fat tyres whose width and structure means they can be used on trails equally well as on the paved or cobblestoned roads around town.

Agency: Go Lab