Niagara – “Pacmen”

“Pacmen” is the first single of Niagara’s band first album “Niagara” (Monotreme Records). I did the whole creative direction of the project, from the concept, to the graphic design & packaging, to the video.
For the ABL advertising, I designed some “American food challenge – style” flyers & posters for the release date of the single (which is available for free on niagaraniagara.it).
As well as the previously mentioned elements, I also developed a BTL communication strategy, based on two guerrilla marketing actions.